Many websites have bad navigation (menu) systems. How many times have you found a site on google, clicked on the link and been taken to a beautiful website, only to discover that you can’t find anything on it? Some websites look like their menu system was an afterthought with no rhyme  or reason. A beautiful website with good SEO is wasted if visitors to the website can’t find what they are looking for.

Website navigation has become so important that it is now an area of specialization called “Information Architecture”. While many small businesses don’t have either a website or budget large enough to warrant the hiring of one of these specialist, their website designer should be aware of the navigation system’s importance. At the very least, you should ask a few people to look at your website and try to find something. If they have trouble, you should probably rethink your navigation system.

Your website’s ease of navigation is extremely important. If visitors to your website can’t easily find what they are looking for, they will go to your competitor. So don’t let your navigation system be an afterthought.