Inbound Marketing Is The Best SEO (part 2)

by Joe B on August 15, 2012

As we said in our previous post, Inbound Marketing consists of:

1) Content- serving up unique, helpful content
2) Distribution of that content thru:

  • social media
  • e-mail
  • blogging
  • website
  • search
  • others

3) Engagement with users to:

  • capture leads
  • convert leads to customers

Why isn’t the old way of doing SEO effective anymore? The answer is because Google changed their algorithm and indexing system. Google search is about solving problems. When you type something into the Google search bar, you are looking for an answer to something. Google wants to serve up the best answer to you.

Google’s Webmaster Guidelines says, “make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.” So Google is looking for quality, unique content. In February 2011, with the introduction of Panda, Google found a way to identify content that was not good. In the Summer of 2010, Google introduced its Caffeine Indexing System which began rewarding new/fresh content. In February 2011, Google caught and punished JC Penney, Overstock.com and others for black hat link building. In October 2011, Google began limiting Keyword Search Query Information making it more difficult to determine what keywords were used to find your site. And in 2010, both Google and Bing admitted to using Social Signals in their search results.

What does all of this mean?

1) Where you rank doesn’t matter- How many keywords drive traffic to your site does.

2) You must create lots of original, problem-solving, thought leader content and/or entertaining content

3) You must publish content frequently

4) Don’t buy links or use link building services

5) Search results and technical SEO ROI are harder to track

6) Distribute your content thru Social Media and be social

7) Embrace all of Inbound Marketing

Content creation is the new SEO. Make your content helpful, insightful and fresh are reap the rewards.

 

 

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