Your Website Is Not A Yellow Page Ad!

by Joe B on August 20, 2012

Many businesses treat their websites as nothing more than Yellow Page ads. Remember the Yellow Pages… those yellow phonebooks you’d search through when you needed a plumber, auto mechanic or even a doctor (although doctors couldn’t have more than their name, address and phone number for the longest time). Businesses would buy the biggest ad they could afford. Some businesses even named their companies so they would so up first in the Yellow Pages (AAAA Insurance, for example).

Yellow Pages were very inefficient. They were only printed once a year. If your business started after the deadline for printing, you had to wait until next year. And a business could go out of business between the time they paid for an ad and when the Yellow Pages were printed. So, unlike websites, they could never quite be up to date.

Yellow Page ads are static and usually provide little more than a list of services or products the business offers, the address and phone number. Many businesses have websites that are nothing more than prettier versions of their Yellow Page ads. But websites can and should be much more.

A business website should be a dynamic, interactive lead/customer generating machine. After all, the ultimate goal of a business website is to get customers. A business website can do this by interacting with website visitors, prompting them to download eBooks and White Papers, and providing them with up to date information through a blog. This is all part of the Inbound Marketing Process which uses a business’s web presence to move web visitors down the Sales Funnel into leads and customers.

You can find out more about the Inbound Marketing Process on this blog or you can attend one of our upcoming webinars.

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