Google Gets More Social

by Joe B on March 11, 2011

On February 17th, Google announced that it was getting more social in its search results. That means your friends’ activity on social media, such as Blogs, Twitter, Flickr, YouTube and others, may soon be having an impact on how pages rank. This is an expansion of the announcement by Google in October 2009. The video below shows how this would work.

To see Social Search Results, you have to be logged into your Google account and you must have linked your Google Profile to your social networks. One problem I see with the new Social Search is there is no option to disable it. If you have linked your Google Profile with your social networks, the only way to view regular search results, without Social Search Results, is to log out of Google. However, on the plus side, when you are logged in, you get more targeted, relevant results! Wouldn’t you rather know what a friend or colleague said about that new restaurant you were thinking about visiting instead of what sally347,¬†who, unbeknownst to you, is a disgruntled former employee of said restaurant, said on Yelp?

We’ll discuss the implications of this for SEO in our next blog article on Monday.

Key Take-Aways:

  1. With search engines becoming more social, companies that take advantage of social media will definitely have an advantage in SEO efforts.

Next Steps:

  1. If you are in the North Arkansas area, sign up for the SEO Tools Seminar being offered by the Arkansas Small Business & Technology Development Center. This seminar will be taught by Christi Wharton of Wharton Marketing. To register call the ASU SBTDC (870) 972-3517, E-mail them at [email protected], Register on Line at http://asbtdc.ualr.edu/training/jonesboro.asp. You can also leave a comment on this blog with your email address and we will pass that along to ASBTDC.

One comment on “Google Gets More Social

  1. Herb Lawrence on said:

    Thanks for this post I went back to my Google Profile and put my social network links in. Easy to do always good information from your blog

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