The Line Between SEO and Social Media

by Joe B on March 13, 2011

seo-social-media-optimizationThe line between SEO and Social Media is becoming more blurred all the time, especially with the socialization of Google (discussed in our previous post Google Gets More Social) and the partnership between Facebook and Bing. In case you didn’t know it, there is a war going on between Google and Facebook over your “word search” business. This means that your future internet marketing plans will need to include both Search Engine Optimization (SEO) and Social Media Optimization (SMO).

What should you do? My Title Guy says:

Easy. Get a Blog. Create dynamic, engaging content (video, pictures, audio, text) and distribute it through all of your social channels-Facebook, Twitter, YouTube, Linkedin, Flickr, Vimeo, etc. Because writing content for search engines can be different that content for actual people-consumers, forward thinking professionals will create highly engaging, keyword rich, VALUABLE content that is worthy of being shared across social networks. Next time you create content on your YouTube Channel, Twitter, Active Rain, Linkedin, Facebook Fan Page (personal FB pages are not indexed in social search) ask yourself “Who am I talking to? Who is my ideal client? What is my message? Is my message valuable? Do I have a call to action? Have I asked the consumer to engage with me- to share my content, etc”. The goal of getting found online stays the same, the method continues to change.

A blog is the best way to keep your web presence up-to-date with relevant, engaging content. It can be the foundation of you Social Media Optimization Strategy. Small businesses, especially, need to stop focussing so much on their websites and start spreading their content around socially.

Key Take-Aways:

  1. Both SEO and SMO are necessary for a good web presence.
  2. A blog is a great way to integrate everything together.

Next Steps:

  1. Start thinking strategically about blogging and get your own blog set up!

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