Why Mobile Marketing is Important | Lessons from New Orleans

by Christi on January 9, 2012

If you are not using mobile in your marketing efforts, you are really invisible to what could be a major part of your market. We recently moved to New Orleans, Louisiana. The city has been flooded with tourists for the past few weeks for events ranging from New Year’s Eve to tonight’s BCS Championship Game. For a new locals, like us and tourists alike, mobile helps us get around and find new places to visit.

Here are some things that businesses are doing that have gotten my attention:

  • Specials for mobile customers. When I see my friends “check in” to places and post about specials I take notice. Not only has the business provided social proof (my friends, acquaintances, etc. are there), they have also provided me with incentive to visit there as well.
  • Providing remarkable service and products. When what you provide is so outstanding that people post/tweet/text about it, you are doing it right!
  • Being very visible on mobile. If you have a mobile presence, I’m going to see you. If you don’t I won’t. It is as simple as that.

Being mobile friendly is the first step but it is not, by any means, the only step. Getting noticed on mobile requires that you create a great experience for your customers so that they will “share” you with their social network.

This is not only a lesson for people in New Orleans, it is important for you wherever you are. What are your experiences with mobile marketing? Would love to hear about them.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

103,880 Spam Comments Blocked so far by Spam Free Wordpress

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Previous post:

Next post: