As we start a new year, I thought I would list three ways you could increase the effectiveness of your website by increasing quality visits and conversions.
1) Improve your search engine optimization (SEO) by doing some Keyword Research
SEO is vital to your website being found for the right keywords in online searches. One of the best ways to improve your SEO is to do some Keyword Research.
When doing Keyword Research, you’ll want to research the terms that your potential customers might use to find you.
- Be careful not to use industry jargon (i.e. technical terms used by those in your industry) unless those are the terms your customers use.
- The terms your customers use to find you may change over time. For example, what we now call laptop computers have been called portable computers and notebook computers.
- Your main product or service may change over time.
So update your website to include the right Keywords.
2) Improve your website’s visibility by blogging
One of the best ways to increase quality visits to your website is by blogging. The simple rule is that the more content you have on the web, the better your chances of being found in search results. And there is no better way to increase your content on the web than by blogging. Be sure to include your Keywords in your blog posts and your blog posts’ names.
3) Place Calls to Action on your website
One of the best ways to convert website visitors into leads and customers is through the use of Calls to Action. A Call to Action is simply a directive to the website visitor (e.g. Click Here to download Free eBook). Often a Call to Action will offer the website visitor more information in exchange for their email address. Once you have an email address (a lead), you can set up a nurturing campaign where you send the lead more information about your product or service. (Always have an opt out option in your emails and stop your nurturing campaign if they opt out)
Of course, there are many more ways to improve your website. These are just three to help get you started.
