How Effective is Social Media?

by Christi on February 19, 2009

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The chart above provided by Marketing Sherpa gives us some insight into what social media can do for us. The element I found most interesting was increasing website traffic. While you can see that social media is not as good for generating leads, the fact that it is effective at driving traffic to your website gives you a great opportunity to convert visitors to leads once they are on your site.

When visitors get to your website, be sure to make it easy for them to convert. Have contact forms easily available and easy to submit. Make sure your visitors feel comfortable giving you information. Have a privacy policy present that clearly tells your visitors that you will not sell or exchange their information and then don’t.

Another great reason to take advantage of the opportunities provided by social media: attracting potential customers to your website.

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