Joe B. loves the analogy of the fishing trotline to explain the benefits of blogging for business:
Well, you have to look at your website like a trotline in fishing. Every page on your website, or post on your blog, is a hook on a trotline. And every one of those pages (hooks) has different bait (keywords). So every one of your blog posts gives you a new opportunity to be found in the results of a search in a search engine. The more blog posts, the more opportunities.
Let’s say you and your biggest competitor have websites with an equal number of pages (it could be 10 or 100 pages, it doesn’t matter). Now, let’s say you have been blogging between 1 and 5 days a week for the last 2 years. That would give you between 104 and 520 additional indexed pages which could appear in search results when people are looking for your products or services!
If you aren’t blogging, you should be. And if you blog enough before your competitors start blogging, you will have a big head start on the number of indexed pages you have.
This is not rocket science, it’s basic math. So, start blogging!
He has a good point there. However, many people in business may not know how to get started. Join me next Wedensday, August 15th for the Blogging for Business 101 webinar and I’ll show you how to get started and do it right to start getting traffic and leads for your business. Click on the button below to register. The webinar is free of charge.
