Who Is Your Customer?

by Joe B on September 28, 2009

Have you asked yourself that question? Now, how about this question? Is your website designed to reach your customer? Is your website designed around what you like or what you think your customer might like? Have you asked your customers if they have visited your website? If they have, did they like it? Did they find it easy to navigate? Did they find the information they were looking for?

Okay, that is a lot of questions, but they are important questions. Being found by search engines is a matter of providing information that people are looking for, when they are looking for it. Don’t guess what people are looking for. Do some research. Ask your customers. Take a poll. Put a poll on your website! You may find some surprises in the answers you receive that will help you provide better information, better products and better service to your customers. And . . . that’s what it’s all about.

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