Analytics

How Are Your Stats?

by Christi on April 7, 2009


Does your website developer/host provide you with good analytics (statistics) about your website’s visitors? I don’t mean the mountains of raw data that most hosting services will provide you. I mean the kind of analytics that present the data in format that is easy to recognize and understand. Google Analytics is a good example of what I’m talking about.

We once had a potential client with whom we were working. We asked them if their current developer/host of three years had provided them with any statistics/analytics on their site. They said no, but they would contact the developer/host to see if the information was available. They next day their developer/host delivered over 50 pages of raw data, most of which even the developer/host could not explain.

My point is you need statistics about your website in order to know if it is effective. However, most of us are not statisticians, and don’t want to be, so these statistics need to be sifted through and presented in a format that is easy to understand. That’s what Google Analytics does. We provide all of our clients with access to Google Analytics for their sites.

To learn more about Google Analytics go to: http://www.google.com/analytics/

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What Do You Know About Your Website?

by Christi on January 15, 2009



How do you know if your website is effective? Do you know how many hits you get each day? Do you know where they come from? Do you know where they go on your site? Do you know how much time they spend on your site? Do you know what words people typed in to Google to find your site? Did they find you through Google or did someone refer them or did they come directly? If you don’t know the answer to these questions, why not? If you don’t have access to this information, why not? You should have this information.

Something to think about.

Okay, shameless plug coming: We provide all of our clients with access to this type of information 24/7 in a format that is easy to understand. – end of shameless plug :) – Christi

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