Keywords: What are they and how important are they?

by Joe B on September 15, 2011

For purposes of this post, we will be using the term keywords to refer to words and phrases on a webpage not the words in the “keyword” meta tag.

Marketing Titan says:

Generally, keywords can be defined as a word or words identifying something on a page. More accurately, however, keywords can be defined as the specific terms used by a person to search for something on the internet. In general, you want to identify the phrases being used to search for your product or service and then incorporate those in your Internet marketing.

Keyword Importance

Keywords are important because keywords are what lead people using search engines to your website. So, choosing and using the right keywords on your website is extremely important for higher search engine rankings.

How to Choose Keywords

To choose the right keywords, first analyze your business carefully and think of all the words and phrases that relate to your company, product or service that people may use to find you on the internet. Then, use a keyword tool such as Google’s Keyword Tool to determine which keyword phrases are being searched the most.

After you determine a particular keyword phrase to use on your web page, sprinkle that phrase within the content of that web page. You should not use more than one or two keyword phrases on a web page.

Other places to use your keyword phrase:

  • HTML Page Title
  • Text (content) of the Page
  • Meta Description
  • Meta Keywords
  • ALT Tags
  • URL name

Selecting the wrong keyword phrase or not selecting a keyword phrase at all can cost you dearly in the search engine rankings.




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