Guerrilla Warfare

by Christi on March 6, 2009

jay1


Herb Lawrence, Center Director of ASBTDC (Arkansas Small Business & Technology Devlopment Center) held a great seminar on Guerrilla Marketing last evening. There was a lot to it but here are a few things to take away:

1.  Focus on your customer (actively listen to your customer).

2. Let your customer know how your product/service will benefit them.

3. Be consistent.

Okay, that is good but maybe I should have listed them in the opposite order. Consistently, focus on your customer and let them know how your product/service will benefit them. If you have the opportuntity to attend a Guerrilla Marketing seminar or course, take it. If not, visit the official Guerrilla Marketing website for more information. There are also books available by the original Guerrilla Marketer, Jay Conrad Levinson.

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