DIY Marketing vs Professional Marketing

by Joe B on January 26, 2009

busowner


A LinkedIn Pro Marketers group member recently posed this question.

Many business owners seek the appropriate expert advice for legal, accountancy, banking, finance, HR, insurance and investment matters, when it comes to marketing (the most important aspect of their business) many of them either try and do it themselves, or not bother at all!!

Why should businesses use professional marketing services instead of trying to market themselves?

My response:

I think one problem for business owners is finding the right marketing professional to trust. There are a few marketers out there that suggest cookie cutter solutions to all businesses and never get to know individual customers. Cost is also a factor in these economic times (in all time, really). Marketing professionals need to offer services at a reasonable price. Professional marketers can bring a lot to the table but I think that business owners should give as much attention to who they chose as they would an attorney or an accountant.

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