Does your business need a website? The answer to this is YES! Now that that question has been answered the next step is to do it. Now, you could get your cousin/friend/brother-in-law/fill in the blank to do it. Unless your cousin/etc. is a professional web designer with internet marketing experience here are the top 10 reasons you probably shouldn’t hire him:
- Your cousin is not familiar with elements that move websites to the top of search engine searches.
- Your cousin does not know how to optimize pictures so they will load fast.
- Your cousin has another job and can only work on your site during his free time.
- Your cousin thinks that splash pages are a great idea (hint: if you have to add a button that says “click to skip” it is probably not a good idea).
- Your cousin has technical skills but has no idea what is needed to run a business.
- Your cousin uses FrontPage to develop his websites.
- Your cousin thinks that submitting your site to 300 search engines will move your site up on Google.
- Your cousin will put a cool counter on your page. (Hint: please don’t get your web statistics from and ancient counter on the page).
- Your cousin doesn’t know what a call to action is.
- Your cousin wants to use a laundry list of keywords.