Why People Unsubscribe

by Christi on March 19, 2009


Another interesting chart from Marketing Sherpa. This one tells us why people unsubscribe from receiving email.

chartofweek-03-17-09-lp

This chart tells us that when people subscribe to receive information from us: 1. We need to deliver relevant information and 2. We need to not flood customer’s inboxes.

My own experience tells me that however relevant the information, if there is too much of, eventually, I and possibly your customers will just tune it out.

So, once again, we are back to something we have talked about several times, being relevant. Good point.

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