It’s easy to see why blogging is the best SEO method. SEO or search engine optimization is all about getting found by the search engines. Search engines use two main criteria for returning search results (there are others, but these are important): 1) relevancy and 2) authority.

For relevancy, search engines try to match up search terms with terms on a website. To determine authority, search engines use the number of inbound links from other relevant websites. Blogging can improve both your website’s relevance and authority.

Every blog post is a page added to your website. With each blog post you can concentrate on a particular keyword or keyword phrase. More blog posts mean more opportunities to be relevant for more search terms. Each blog post is also link bait, meaning it gives you an opportunity to get another inbound link thus giving your site more authority.

In addition to relevancy and authority, search engines also reward freshness. And blogging gives you the opportunity to keep your site fresh with new information and new blog posts.

So you see with blogging, SEO is really a matter of arithmetic, specifically addition. By adding more posts (pages) to your website, you are adding more opportunities to get found and be linked to.

Don’t forget to register for the upcoming Blogging for Business 101 webinar coming up on August 15th at 2 p.m. central time.

This webinar will give you a plan for your blogging that will help you get found by people who need you, convert traffic into leads and customers and we will also go over what you need to analyze to keep you on track. You can sign up for the Blogging for Business 101 webinar here:

Blogging for Business 101 registration

Hope to see you on the 15th!