What Would You Say?

by Joe B on October 2, 2009

We went to the Chamber of Commerce 1st Friday breakfast this morning. Every business gets 1 minute to say something about their business. This is a fun exercise. When you sit down at your table there are always lots of flyers and brochures on the table. Many of the business representatives refer to the flyers on the tables which give more information about their current sale or event or services, etc.

How many people, when it was their time to speak, pointed to their website for more information? None! I didn’t actually look at every flyer, but most did not have web addresses on them. How helpful would it be to say,” Hey, we are having a great sale this week, see our flyer on your table and go to our website at . . . ”

On your flyer (if you want to clutter up the table with yet another flyer), you list your website, and you tell your website address when you speak. When people go to your website for more information about your sale or event, they find what they are looking for! While they are on your site, they notice you have a blog with some interesting articles, you have a Facebook page where they can become a fan and receive updates and get to know you better.

What would you say?

One comment on “What Would You Say?

  1. David Criswell on said:

    Nice post Joe. It seems as though lots of businesses may have a website, even if it nothing more than a digital brochure, but do a poor job at integrating it with the rest of their marketing strategy.

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