I am speaking to the Mid America Monument Builders Association Convention this weekend about social media marketing. I’m told by the association’s president that they are slow adopters of social media. A couple of points that they might find interesting are included in a video that I will be using at the beginning of the first presentation:
- The ROI of social media is that your business will still exist in 5 years!
- 34% of bloggers post opinions about products and brands and those opinions show up in search results.
- People care more about how their social graph (their Facebook friends, Twitter followers/followees, etc.) ranks products than how Google ranks them.
- 78% of consumers trust peer recommendations, while only 14% trust advertisements.
- 98% of people skip TV ads.
- We no longer search for the news, the news finds us.
- We will no longer search for products and services, they will find us via social media!
Typically, in the morning, I open e-mail, read local and national news online and then get the other news that I may have missed from my friends on Facebook. It is a great source for local news and then I get to see what my friends think about the news as well. I have learned about new products, new businesses. I have asked local friends on Facebook if they know where I can find a product locally.
How about you? Are you part of the revolution? Here is the video that I will be using. What do you think?
Way to sum it up to the brass tacks! Love your article as usual! Keep it coming!
Thanks,
@sells_annie