What is the purpose of your website?

by Joe B on March 14, 2012

What’s your website’s purpose? That’s a pretty simple question, but you’d be amazed at the number of people who can’t answer it.┬áBy the way, the answer is not to make you more money, but more money may be the result of your website achieving its purpose.

The purpose of your website might be to:

  • Drive customers to your brick and mortar store- this type of website informs visitors of what’s going on at your physical location (sales, special inventory, etc.) in hopes of enticing them to visit your store.
  • Generate leads for your sales force- this is where website visitors fill out forms to get additional information, they then become leads in your sales funnel.
  • Provide a way for customers to shop online- these are ecommerce sites where customers can shop online
  • Provide contact information to potential customers- these are brochure or yellow page websites that provide information to visitors who may be looking for a phone number or address.

Once you decide what the purpose of your website is, you can start measuring your results to see if your website is achieving its purpose. If you aren’t getting the results you need, then you can modify your website.




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