Website Strategy: Fresh Content

by Christi on July 29, 2011

Does your business stay the same day in and day out. For most of us, the answer is no. Sure there are some constants such as our phone number and address and main products and services. However, if we never change anything or offer anything new or do something different, we are pretty boring. The same is true for your website. If you put up a website and never change anything, it is pretty boring.

Static, brochure style websites can certainly serve a purpose. They can let people know about you, where you are located, how to reach you and about your products and services. That is what it should do. But, that by itself, is just a little boring. It is also a little boring to search engines as well.

Why not update your site and offer fresh information on a regular basis? You know where this is going, don’t you? Here it is, the easiest, most effective way to regularly offer fresh, up to date information is with . . .  a blog. I know you have heard me say this a thousand times, but until something else comes along that is better, I’ll stick by this. I’ll also restate the stats that back me up. Companies that blog get:

  • 55% more visitors
  • convert 40% more of their visitors into leads
  • have 434% more indexed pages
  • get 97% more inbound links
I’ve even seen businesses that don’t blog very often or blog very inconsistently benefit from a blog. It takes them a lot longer, but they still benefit. Does your business have a blog? Tell me about it and get a free blog analysis.




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