Website Strategy | Content

by Christi on September 23, 2011

What goes on the pages, the content, is one of the most important considerations for your website. Of course, different strategies are called for depending on the type of page. Your home page is the front door to your site. It has a different content strategy than your product/service page. However, there are a some content strategy tips that are helpful for all of your pages.

  • Make sure there are no spelling or grammar errors. This may seem nit-picky, but it is important in establishing your credibility.
  • Use white space to draw eyes to valuable pieces of content.
  • Use headlines and images to make sure that certain pieces of information stand out.
  • Use bullet points and numbered lists to make your content easy to read quickly.
  • Include links and bold lettering in your content to help search engines know what is important.
  • Include calls to action (at least 3) above the fold.
  • Optimize around one keyword phrase and make sure that the keyword is in the title and meta description (preferable as the first word).
  • Make your page title less than 70 characters and your meta description less than 150 characters.

The way you present the content on your website matters. It can help you be found by search engines and people. Once people find you, your content can help them navigate your site, see what is important very quickly and get them to take action.

Note: The Website Strategy Seminar is coming up next Tuesday in Mountain Home, Arkansas. If you are in the area, be sure to register.

Your website can be one of the most valuable marketing assets your business owns, so you should make the most of it. The website strategy seminar will help you do that. You will learn:

  • What website mistakes can cost you time and money and headaches you cannot afford
  • How to audit your website to discover its strengths and weaknesses
  • Why your homepage is so important and how to optimize it
  • How to create educational and informative product/services pages
  • How to optimize your website for search engines
  • How to use calls to action to get leads from your website
  • How to integrate social media with your site
  • How mobile marketing can figure into your website strategy
  • How to measure your website’s performance

The internet has changed the way people shop, learn and do business. Businesses have to adapt or risk extinction. This could be one of the most important seminars you attend to help your business succeed online. Don’t miss it.




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