Your website strategy should include a strong foundation. Like building a house, you have to start at the beginning. If you were building a house, you wouldn’t just start putting up walls without having a plan and the same is true for a website.

Let’s take the analogy further. When you are building a house, you start with a plan. Where will the house be located? How will the house be situated on the lot? What kind of foundation is required? Where will the walls be? How will each room be used? What will be the best placement for each room. What about hallways? You don’t want hallways that lead to nowhere! Once you have the blueprint, the layout settled, then you can start planning on the finishing touches. What kind of materials will be used for counter tops, cabinets, flooring, etc. What colors and finishes will you put on the walls?

If you don’t spend the right amount of time and effort on the foundation and structure of your house, it will not matter what the finishing touches are because the house won’t be sound. The same is true for a website. Do you have the right hosting for your site? You must decide what pages will be necessary, what the function of each page is. Where will the pages go and how will you navigate between pages? What content will be necessary to make the pages functional? Once you get the structure right and spend the right amount of time and effort getting the foundation in place, then you can add the finishing touches, knowing that your website is strong and functional as well as pleasing to the eye.