It is important to understand that original content is what will generate more traffic. Content creation is a continuous process that must be given priority. A blog is a great way to deliver fresh, new content.
Consider this:
• Blogging results in a 55% increase in website visitors.

• Search engines like fresh content, which will increase your number of indexed pages.

• People like fresh content:
• Companies that blog have 2x as many twitter followers than those that donʼt.
• Companies that blog have 97% more inbound links than those that donʼt.

Original content is your websiteʼs messenger: it will inform your prospects on what you do, and how passionately you do it. With a vast array of formats to create content on, you should always be continuously contributing original content to keep your prospects engaged and constantly interacting with your website.

Download the free eBook: 7 Steps to Website Redesign Success to see some other vehicles for original content.