Insure that your Websiteʼs Assets are In Order and Safe

You can actually do more damage than good by trying to undertake a website redesign on your own without understanding how you must protect the existing assets of your current site.

• Website assets such as content, inbound links, keyword rankings, and conversion tools are critical to a strong web presence.
• To preserve your web presence, you must keep track these assets to insure that they are all transferred in the redesign process.

It is important to do an asset assessment before you embark on a website redesign.

If you do not fully understand the importance and practice of proper SEO, doing a website redesign can be more damaging than helpful. If you do not feel comfortable around SEO work, it may be best to hire specialists to perform the redesign so all the hard work you have put into making a web presence does not disappear. Be sure to ask your website designer if s/he understands the importance of maintaining your current website’s assets and of using 301 redirects in a website redesign. If not, find another website designer.

Don’t guess when doing a website redesign – find out how to do it right! Download our free ebook: 7 Steps to Successful Website Redesign today!