Website Redesign | 1st Step to Success

by Christi on February 22, 2012

The 1st step to a successful website redesign is to determine why you need a redesign at all. Actually, website redesign is a continuous process that is just as much about functionality as it is design. There are definitely good reasons for a website redesign. To be successful you must think it through and set your redesign goals.

Wrong Reasons For Redesign
“We have a new corporate look and feel.”
“Itʼs been 12 months since our last redesign.”
“The CEO wants to do it.”

Right Reasons for Redesign
“Want to get found by more prospects.”
“Want to convert more prospects into leads and eventually, customers.”
“We want to improve branding.” (Only appropriate if oriented around one of the previous reasons.)

Misguided reasons for redesigning your website are driven by the thought that the freshness and “wow factor” of a new website will increase excitement over your brand. The main motivations behind website renovations should be to improve the performance of your website. A beautiful website, although intriguing and aesthetically pleasing, is secondary to a functional traffic and lead generating website.

Don’t guess – find out how to do it right! Download our free ebook: 7 Steps to Successful Website Redesign today!



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