When you look for your site in a Google search, do you want to come up first? Of course you do, everyone does. However, the world of search has changed. If you have been reading this series of articles, you know that search engines are trying to personalize our searches. First we saw how Google has teamed with Twitter. How about Bing teaming with Facebook?
So now who ranks first? It depends on who you are and when you search!
What influences the results:
- Browser history of searcher
- Location of searcher
- Social graph of searcher
- Social authority of pages
- Up to the second news/trends
So, a #1 Google ranking on a search term for you may not mean a #1 Google ranking on that same term for someone else. Whatever search engine you are using, social is definitely part of the mix and fresh content is imperative. Yesterday’s SEO just won’t work now and going forward.
On Monday, we will wrap up our SEO series with information about trends going forward and what you need to do to prepare.
Key Take Aways:
- Search has changed and continues to change. Social and Content are important components of today’s search.
- Where your site ranks depends on a number of factors that you do not control.
Next Steps:
- Come back on Monday for the wrap up and some useful resources you can use going forward.
