Using Blogging As An SEO Technique

by joebwharton on April 27, 2009

Blogging can be a great SEO technique. Why? Because every blog article adds a new page to your website. Search engines love fresh content. And every blog article gives you the opportunity to focus your message on one subject or keyword phrase. Search engines like focused pages.

One thing to remember when setting up your blog is to have it as part of your company website. It should be either a sub-domain of your company website (e.g. or a folder on your company website (e.g. Don’t use one of the free blogging sites such as typepad or wordpress. You can use their free software, just not their site to host your blog. Your blog must be part of your company’s domain in order for your company’s website to benefit from any so called “google juice”.

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