Traffic with Social Media

by Christi on March 10, 2009

traffic-jam


I read a couple of articles just this morning that backup what I have seen myself with my blogs. More and more traffic is coming from social media instead of just from search. That is an interesting phenomenon for businesses that have been focused just on search engine optimization.

SEO is still very important. Social media has not replaced search and at this point is not even equal to search but it is coming closer and closer. This points out just how important social media has become to businesses in building a web presence.

Small Biz Trends tells us:

According to a Nielsen report (PDF) out just yesterday, “two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time.”

People are using large social sites such as Facebook and Twitter and LinkedIn to share news and information.  They are discussing brands at these sites.  It is not an isolated phenomenon, but a growing trend.

Consequently, Twitter and Facebook are becoming  sources for finding information — and driving traffic.

For businesses to succeed in this economy it is imperative that we take advantage of the opportunities available through social media and the internet.

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