The New Rules

by Christi on January 9, 2009

Looking for the best way to promote your business, get more leads and make more sales? You need to know the rules. David Meerman Scott wrote the book on this. From an Amazon review:

1. The most important New Rule is CONTENT. Design is important. Technology is important. But without extraordinary content, you’re doomed.

2. Interruption marketing (think spam and pop-up ads) has given way to consumer-driven marketing. Yippee! “The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.” (Chapter 1)

3. The starting point for any New Rule program is to create customer personas. If you’re going to have extraordinary content that motivates buyers to take action, you’d better know your customers inside-out.

If your serious about promoting your business in today’s world, read this book. We have!

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