Last Thursday Google announced a change in their search algorithm. According to the Google press release:

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Read the entire press release here. This change only affects 11.8 percent of the U. S. queries. The change will be rolled out to other countries soon.

So, what does this mean for your internet marketing efforts? This is a good change for businesses that focus on providing useful, informative content. It is not good for businesses that try to take SEO shortcuts. This action taken by Google will reduce the rank of lower quality content farms.

In light of the change, it is a good time to stress our SEO advice of creating relevant, useful, original content on a regular basis and then when people find you, treat them well and deliver what they are looking for.

Key Take-Aways:

1. When you are using Google to search, you will find more useful content returned for your searches.
2. As a business, you will not have to compete with low quality content farms for results.
3. It is still important to be relevant and useful to people who visit your site.

 

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