Social Media Strategy: Commitment

by Christi on July 6, 2011

Social Media StrategyI recently read an article on HubSpot that cited a study that says 53% of executives believe they must adopt social media marketing or risk falling behind. I talk with business owners all the time who would agree. Social media and content marketing are here to stay. Of course, as always, business owners have to make the choice of finding the time to invest or finding money to invest to have someone do it for them. Either way, it is a commitment.

I think that, as business owners, we have to think of social media marketing as part of our daily plan, just as you have to take time to keep your bookkeeping up to date or keep track of your inventory, you need to make the time for social media. Sometimes, that means thinking ahead and scheduling the necessary time.

As I am writing this, it is around 6:30 in the morning. Between 5:30 and 7:00 is my usual time for blogging. I like to get blogging and social media done first so I can then concentrate on the rest of what I have to do during the day without the guilt of thinking that I still need to get this done.

I know some people who will sit down and write several blogs at once and then schedule them for publishing in advance. They do the same thing with social media conversations with tools like Hootesuite. That is another great way to make time for social media.

Yesterday, Joe B. wrote about “The Dip” and pushing through when you are discouraged about blogging. This is sometimes difficult to do. Social media marketing and blogging are great tools, but the results are not achieved quickly. Many times, people become discouraged and quit before they have given their efforts enough time to yield any results.

In a time when many small businesses are struggling, it is difficult to urge patience, but I so urge patience and commitment to a strategy. What are your frustrations? What do you do to overcome them?
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