Six Things Every Web Page Should Have

by Christi on October 12, 2011

In order to make your website a marketing tool, you need to make sure it includes elements that help your visitors find what they want and connect with you. These elements should be integrated into a clean design that has lots of white space and is easy to read. Does every page on your website have the following?

  • A goal – this may seem obvious, but it is the best place to start. Every page should have a purpose, a goal that it is to achieve. If a page doesn’t have a goal, it is a distraction.
  • Your phone number – make it easy for people to reach you. Include your phone number in text (so it can be called with a touch from mobile) on every page.
  • Menu – when someone lands on a page, they shouldn’t have to click the back button to get to the last page. They also don’t need to search for how to move to another page. This is the case for every page except landing pages with conversion forms. (We’ll discuss landing pages more in depth in an upcoming post).
  • Social Media Icons – make it easy for your visitors to connect with you on social media with a Facebook Like button, a Twitter Follow button, a LinkedIn button and/or whatever other social media platforms you are using to interact with your customers and potential customers.
  • A link to your blog – you do have a blog don’t you?
  • A call to action – this is how you convert your visitors into leads. This is what your website is all about!

Make your website an effective marketing tool by including what your visitors need and are looking for.




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