Facebook Makes It Easier To Promote Pages

by Joe B on July 19, 2011

Facebook recently made it easier for Page Administrators to promote their Pages. Page Admins can now send their friends invites to Like their Page that appear as notifications, and not in the Recommended Pages sidebar module. This should result in a higher conversion rate since these invites generate both Facebook and email notifications, making them much more noticeable than appearing in the Recommended Pages sidebar.

Page Admins will now see an Invite Friends link in the right-hand admin panel when viewing their Page. When that link is clicked, they will see a multi-friend selector that will allow them to search for and select friends for invites. Selected friends will receive notifications on Facebook that display the name and photo of the friend who sent the invite. Selected friends, whose account notification setting permit, will receive email notifications. The selected friends are then required to click through to the Page where they can then decide whether to Like it.

One idea to help increase your Page’s number of Fans is to have several Admins with diverse friend lists send out invites.

Facebook seems to change the way they allow us to promote our Pages about every 6 to 12 months. So who knows if this is the last iteration they will come up with. My suggestion is to take full advantage of it while we can.

Let us know what you think.

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