Sometimes, businesses need a little inspiration. Here are three books that we own and recommend:
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan and Julien Smith
From the inside flap:
There’s no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it’s easier than ever to reach your customers, it’s less likely that they’ll listen. Today, the most valuable online currency isn’t the dollar, but trust itself.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
by David Meerman Scott
Easy to understand book about how the internet and social media have changed the way businesses communicate with their customers. Old advertising rules don’t work on the internet. This book is a must read.
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
by Seth Godin
From the back cover:
What is the dip?
It’s the fifth job interview where they never even call you back.
It’s the garage band playing to an empty club in the middle of nowhere.
It’s the seventh time your fall on your butt while learning to snowboard.
It’s the middle of the marathon, when the excitement of the starting gun is a dim memory, and the joy of the finish line is a distant dream.
It’s any rough patch you have to get through before achieving your big goal. . . if in fact you’re chasing the right goal.
What else?
Oh yeah, it’s also the key to your career, your company’s future and maybe, your ultimate happiness.
