Your Facebook page should strengthen existing relationships, and also forge new ones. You will need to closely monitor your Facebook page to understand what you fans want.
Things to Consider:
- The most frequently used activity for young Facebook users is wall posts.
- The older Facebook demographic is more interested in using Facebook for themselves.
- Share original content:
- 60% of links shared on Facebook are published content.
- Additional 36% of shares were embedded content.
- Put like or recommend buttons at the top of the blog article.
- Community will build up a reputation for the article by “liking” the content.
- Post articles on the weekend.
- 51% of American companies block Facebook at work.
Source: HubSpot, The Science of Facebook, 2011
Your Facebook page should be the launching point to your home website, blog, and conversion offers. By encouraging discussions on your Facebook wall, you will be fostering a community in which your newest visitors interact with your most dedicated and loyal customers. In doing so, your existing customers’ excitement to share and interact with your material and page could impact your more casual fans’ decision to purchase your product.
