One of the best things about internet marketing is that it can be measured. You can actually “see” whether or not you are getting results. So, that begs the question: Are you getting results? Surprisingly, many businesses don’t know if their website is really working for them, they just know that it “looks pretty” and that they get “compliments” on it. This is known as the “spray and pray” marketing method – put something up and pray that it will work.
Often times, what makes a website great and what gets results are the things that you don’t see like:
- Well researched keywords placed in the right places on the site
- Clear calls to action
- Well-made landing pages
If you are basing your marketing on how things look on the surface, you may be missing the point. It is like finding a great looking dress or nice looking suit. It may look great on the hanger but once you try it on, you find that it is poorly made. The fabric is shoddy or the fit isn’t right. Just because it looked great, doesn’t mean it will work.
Don’t spray and pray, do it right and get results – which in the case of most businesses, means more leads and customers.
Is your website getting results?
