Is Your Website Effective?

by Joe B on October 29, 2009

Let’s face it. Most websites out there are still a brochure on the internet. Why is that? Because, that is what a lot of business owners ask for. They don’t want the trouble or expense of making frequent updates.

In this day and age, that is a crazy! With content management systems (CMS), website owners can easily make updates themselves and have a much more effective website.

A website that is up to date, search engine optimized and user friendly can be the most effective marketing tool available. Think of the things you can do:

  • Tell about current specials
  • Blog about what your business is doing
  • Let people know about special events
  • Change prices
  • Create a buzz about new products and services

Even by writing this blog article, I am adding value to the Wharton Website Design and Marketing website because I am adding valuable information that is useful to small businesses.

Beyond that, you can incorporate social media into the mix to get the word out even more.

In the internet marketing biz, more information is more, or rather, more valuable information is more. By using CMS you can try out different campaigns, target different markets and add a lot of value to your website.

Get rid of the old fashioned, boring brochure style website. Make your website better than that! Make it a great tool in your marketing arsenal.

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