Is Static Media Dead?

by Christi on March 30, 2009

rip


If it’s not, it is getting close. I was talking to a client yesterday who told me about the Arkansas Governor’s Conference, where they pounded static media being dead in their heads for four days. They weren’t just talking. If you look on Facebook, you are able to friend Arkansas Tourism, Arkansas State Parks and more. Good for them.

Does anyone look at ads in the newspaper anymore? I know I don’t and I know my 70 year old mother doesn’t. I’m sure someone must because people are still running ads in newspapers. When you are looking for a product, do you turn on the TV and hope that an informational ad for that product will come on? That just doesn’t make sense when you can Google the product and find lots of information from several sources.

Okay, the more I write the more I think, yes, static media, if not dead, is gasping its last.

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