Is Social Media A Fad?

by Joe B on May 10, 2010

Good question. Many businesses are reluctant to jump in the social media pool because they believe it is a fad that will pass. They continue to put their ads in newspapers and try to get noticed on billboards, etc. Well, guess what? It isn’t a fad. It is for real and it is where your customers are. It is a great opportunity to have a conversation with your customers and increase awareness of your products and services.

I’m reminded of the buggy whip salesman telling his customers “Cars will never catch on.” Really, it is time to get on board and do it right. Engage in social media starting with defining goals and then create a strategy to reach those goals! Done right, social media can be a wonderful marketing tool.

Enjoy this video from Socialnomics.

One comment on “Is Social Media A Fad?

  1. web design maidenhead on said:

    This is another idea, and it’s a big help actually to us internet marketer newbies. along with the video, a great help. Thank you from me, personally.

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