Internet Marketing Strategy

by Christi on February 17, 2012

Internet Marketing Improvement Steps

While you should try to reach long-term internet marketing goals, there are some short-term steps you should take to get there. The following are some elements of your website you can refine so you can reach your broader goals:

Keywords: Try new keywords or variations of keywords to see if they help you get found better. Since each page on your site can incorporate different keywords, there are tons of ways to do this.

On-Page SEO: See if changing a simple on-page factor can help boost visits. Examples of on-page factors are page title, meta description, and headings. As a simple test, try changing the page title of one of your web pages to see if you generate more traffic.

Conversions: Try new things with your conversion forms or landing pages. For example, try making the conversion form more prominently located on your web page.

Content Strategy: Determine which content is generating the most traffic. This could be an opportunity to either focus more on that kind of content, or refine your delivery of other content.

Social Media Promotions: Evaluate which social media channels are generating the most site visitors and leads. Again, you can either focus on your successful social media platforms, or try improving your performance in your less successful ones.

Lead Nurturing: Maybe you’re sending emails too frequently — or not frequently enough. Maybe the calls-to-action in your email are not appropriate for your audience. Always keep experimenting and testing.

Internet marketing may seem a bit daunting in the beginning. However, if you break it down into steps and tackle one at at time, it makes the process easier and you can more quickly start seeing results. Download the Essential Internet Marketing Guide today to see more information about all of the steps and to start seeing great results in your internet marketing today.



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