Inbound Marketing | Content Is SEO King, Now What

by Joe B on October 19, 2011

content is kingContent Is SEO King

We are constantly telling our clients that blogging is one of the best SEO strategies there is. That’s because search engines love content, fresh relevant content. And the best way to provide fresh relevant content is through relevant keyword rich blog posts.

As we are fond of saying on this blog, your website/blog is like a trotline with every page/post being a hook baited with relevant keywords (Google bait). The more pages/posts you have, the more hooks and Google bait you have. And the more likely you are to show up on a search results page.

Now What

So you’ve got your blog articles out there. Now one of them appears on the first page of someone’s search results and they click, go to and read your blog post. Now what?

What do you want them to do now?

  • Download a White Paper or eBook
  • Fill out a questionnaire
  • Read another article
  • Contact you for a consultation
  • Or something else

Do you have a call to action that is relevant to your post or your business? Without a call to action, many, if not most, people will think nice article and continue searching the web for more information. You need to give them a reason to give you some information about themselves (e.g. name and email address) in return for something such as a white paper related to the blog post. Once you have their name and email information, they become a lead. Now you can use email marketing to nurture these leads and convert them into customers.

Inbound Marketing is a process and not a tactic. This process uses tactics, such as:

  • Search Engine Optimization
  • Lead Generation (through Calls To Action)
  • Email Marketing
  • Lead Nurturing

to achieve its goal, which is securing customers for your business. Many businesses stop after using the first tactic (SEO), thinking more visitors equals more customers. While that may be true to some extent, to be truly successful, you need to go through the entire process to achieve maximum results.




seo-101-ebook



 

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