If You Build It, They Will Come

by Christi on June 23, 2010

Is that your web strategy? All your customers are on the web so you should be too, right?

Well, there may be a little more to it than that. A website should be a complementary component in your overall business strategy. Before you even think about color or design you should ask yourself a few questions:

  • What product or service are you selling?
  • Who are your customers?
  • Who are your competitors?
  • What is your competitive advantage?
  • Where would you like to be in 5 years?

How can a website help you with your overall business strategy? If you don’t really have a plan going in, a website may not really help you that much! A website should help you showcase your strengths and should support your business strategy. A website should be designed to help you reach your target audience and turn them into customers.

Building your web strategy as a part of your overall business strategy is the first step to building any kind of website. We’ll be looking at some of the other steps involved in the next few days. Stay tuned!

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