How to Succeed

by Christi on August 10, 2011

You don’t have to be great to start, but you have to start to be great! Don’t know who originally said that, but it is very true. We help businesses get found on the web and convert visitors into qualified leads for their business. We use proven methods that absolutely work. But, nothing works if you never start! Proven methods also don’t work well if you get started and then quit because you think they aren’t working fast enough.

It seems that some businesses are too busy looking for a magic bullet that will miraculously save them, while they should just get down to doing the real work that will yield results. Will you get results overnight? No, you won’t. Is there something that is a magic bullet, that will make you rich overnight and solve all of your problems instantly? No, there isn’t.

Technology is wonderful. It has provided us with ways to communicate and connect with our target market that was simply not ever possible before. But it has also made us impatient. We want guaranteed, fast results and we want them yesterday! Unfortunately, our impatience can cause us to give up too soon. Although we have a virtual persona, we still live in the real world where consistent, hard work still pays off.

Part of the methodology we use that is most effective and rewarding is blogging. It is also one of the most difficult because it is time consuming to do the research and then sit down and actually do the writing. However, sharing knowledge is not only helpful to other businesses (hopefully), it is also good for helping them find us online. We actually love helping businesses succeed whether they use our services or not. We write this blog to share business and marketing ideas that we know work. Successful businesses help all of us!

Last year, we were blogging occasionally. In December of 2010, we started using HubSpot software and in February of this year, we completely moved our site to the HubSpot CMS and started consistently using their methodology which includes regular blogging. Here is what has happened since February:

Marketing StatsThe darker green at the top of the graph is organic traffic that has found us through search engines. Did our traffic grow overnight? No! Have we felt discouraged at times? Yes! However, we remained committed and have consistently put in the time and work to keep pushing through. HubSpot is both a tool and a process. Just like any tool, if it is just sitting in the drawer, unused, it is useless. And like any process, if you don’t follow the steps, it doesn’t work.

If you are looking for a magic bullet, just stop! There is no magic bullet. Start making a plan for success with realistic goals and methods that will work. As my daddy used to say, “Plan your work, then work your plan.”




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