How To Fail At Internet Marketing

by Christi on March 21, 2012

Sometimes the best laid plans just don’t work. It could be that you have the wrong tools or maybe outdated tools. Maybe your technique wasn’t correct. Probably the main reason for failing when it comes to internet marketing is because you didn’t have the right plan or perhaps you didn’t have a plan at all. What makes an internet marketing plan fail?

  • No clear goals – if you don’t care where you are going, anywhere you end up is fine. Or is it really? Sometimes we don’t get where we want to go because we didn’t have a destination in mind in the first place. Decide on realistic, measurable goals for your business before you start to implement any internet marketing plan. Your goals will help you determine what tools and techniques are correct.
  • Focusing on things that will not help you achieve your goals. -  Let’s take your website as an example. Everything on your website should have a purpose. Perhaps you should have content that is search engine friendly to help you get more organic traffic. If your goal is to convert traffic into leads for your business, you should probably have clear calls to action to help you achieve that goal. If your focus is on having just the right color of blue as your background color or using a particular font, you need to think about how those things will help you achieve your goals. When is the last time you visited a website just to admire their background? When is the last time you filled out a form on a site because of the font they used? Oh, and by the way, that perfect shade of blue that you love so much will look different on my screen than it does on your screen or your customer’s screen.
  • Adding elements to your marketing without understanding how they fit into an overall plan that will help you achieve your goals. – Perhaps you are told that you have to be on social media platforms like Facebook, Twitter or Google+. While those are all great marketing tools, you need to be sure that you are using them in a way that fits your overall internet marketing plan. Too often, businesses feel like they have to jump on the latest thing without deciding first how it can be used to help them reach their goals. Without a plan, many businesses end up wasting time and money on efforts that are not moving them to their goal.
  • Not measuring your results. – If you are not measuring your results, how will you ever know if you meet your goal? How will you know if you are veering off course and need to adjust? Measuring your results is an often overlooked but very important part of internet marketing.
  • Not working with people who understand the importance of having an overall internet marketing plan with measurable goals.

Don’t fail! Make a plan and do it right. In the long run, you will save money and you will have measurable success.

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