Growing Your Social Media Following

by Christi on March 28, 2011

social media followingWe have discussed a lot about SEO in the last couple of weeks. One point that keep jumping out are that businesses wanting to be found on the web these days have to increase their presence there. The best two ways to increase your presence on the web is through blogging and growing your social media following.

Let’s look at Facebook. People often discount the importance of their personal profile and want to only work on increasing the number of fans to their business page. Your personal profile is an important tool to growing your Facebook network. Making personal connections with people and getting to know them is a great way to increase interest in your business.

I’ve used this quote from my dad before because it is so true and so appropriate when we are talking about social media,

“People don’t care how much you know, they want to know how much you care.”

This means when you are using social media, you have to really engage with people. Sincerely get to know people you are connected with on social media. Invite them to get to know you as well. In order to do this, you must be somewhat transparent. This makes many people a bit uncomfortable. It is sometimes hard to be so “out there”. Look for things about yourself that you are comfortable sharing, such as your interest in gardening or love of classic rock music. There are lots of people who share those interests. Sometimes, when you start out being transparent about little things like this, it makes you more approachable.

People don’t do business with a business, people do business with people! Make it your goal to get to know more people and build your network on social media as a person. Building your business following will naturally follow.

Key Take-Aways:

1. Make it your goal to get to know more people and build your network on social media as a person.

2. Just mentioned this:┬áPeople don’t do business with a business, people do business with people!

Next Steps:

Friend me and Fan us on Facebook. Tell me about you and your business and let’s get to know each other!

 

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