Formatting Your Landing Pages

by Joe B on February 28, 2012

Donʼt make the mistake of underestimating the importance of a compelling landing page. This is where you can see real results of your website redesign.

An effective landing page:

  • Leaves out any website navigation.
  • Keeps the description of the offer clear, simple, and concise.
  • One company found that they had a 32% conversion rate with a longer description and form field. They cut it down, which brought their conversion rate to 53%.
  • Keep the form above the fold.

To maximize efficiency, consider these questions:

  • How fast can you launch a new landing page?
  • Can one person do it in 15 minutes?
  • What is the cost of experimentation?

Landing pages are where the magic happens. They are the gateway to your conversion offers that create engaged and interested leads. Make sure you can grab their attention with an interesting offer, but also coherently explain what you are offering through the landing page!

Download the free eBook: 7 Steps to Website Redesign Success to see some other vehicles for original content.

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