Facebook Page – Another Chance To Do It Right

by Christi on April 8, 2011

Facebook PagesA few weeks ago, I wrote a post about the difference between Facebook Pages and Facebook Profiles. If you are using a Facebook profile for your business, of course you are in violation of Facebook’s terms of use and in danger of having your profile removed by Facebook.

“Maintaining a profile for anything other than an individual person is a violation of Facebook’s Statement of Rights and Responsibilities. If you don’t convert your profile (the one you are using for your business) to a Page, you risk permanently losing access to that profile and all of your content.” – From Facebook (see 4-1)

However, building a page and transferring all the current friends to fans is a lot of work and a bit daunting for many businesses. Well, Facebook has made the process a lot easier! They have created a conversion tool to help you move your profile to a page. Other than the risk of losing your business profile, why would you want to use a page instead?

“Since profiles are meant for individual people, they aren’t suited to meet your business needs. Pages offer more robust features for organizations, businesses, brands, and public figures.” – Facebook

The conversion tool is great news for businesses that created a profile instead of a page. You get to keep all of your friends who will now become fans. You get to keep all of your pictures. You will lose any other content so you will need to copy that information and save it if you want to keep it and copy it to your page.

“Be aware that when you convert your profile to a Page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new Page, so be sure to save any important content before beginning your migration.

The account associated with the profile you previously maintained will be converted to a business account, which will be the sole admin of your new Page.” – Facebook

Because Facebook has created this conversion tool, I imagine that they will start really cracking down on businesses that continue to use a profile and, thus, continue to be in violation of their terms.

If you are still using a Facebook profile for your business, you definitely should get it converted ASAP! If you know anyone who is using a profile for their business, share this article with them.

Click HERE to get the conversion started.

In addition to avoiding removal, businesses that use a Facebook page get a lot of great tools that can help them get found. Facebook pages are indexed by search engines. Facebook pages have analytics called “Insights” to help you measure your effectiveness. Facebook pages have marketing tools to integrate with your website, blog email and other platforms. Facebook pages have a host of useful apps that you can apply to your pages including custom pages, email opt in and lots more. While you are limited to 5,000 friends on your profile, there is no limit on the number of fans (or people who “like” you) for pages.

Key Take Aways:

  1. Using a Facebook profile for business is a violation of terms and you risk being removed.
  2. Facebook has created a great tool to convert a business profile into a business page.

Next Steps:

  1. Download the Facebook for Business 1o1 eBook to learn how to effectively use both your personal profile as well as your business page effectively.
    Facebook for  Business 101 eBook
  2. If you are using a profile for your business, convert today! If you know someone who is using a profile instead of a page for business, share this article and encourage them to convert so they will not be removed.

 

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