Facebook for Business

by Christi on March 7, 2012

Setting up your Facebook page is just the first step when you are using Facebook for business. It is essential for you to distribute remarkable content that your fans will want to share so your fans can attract more visitors to you Facebook page.

Action Items:

  • To increase your Facebook exposure, you need to design offers and content that will motivate people to “like” or share your page. 90% of consumers trust peer recommendations.
  • Posts with the word “video” in them are shared 30% more on Facebook than posts that do not.
  • Posts that use buzzwords or business jargon like “optimize” significantly decrease the number of fans for a Facebook page. These pages have 100 fans, as opposed to the average page with 624 fans.
  • Posts with digits in the title tend to be shared more often.
  • Lists using words like “top” make tremendously successful Facebook posts.

For your customers and prospects to find your Facebook page engaging, they will need enticing materials and regular posts.

Find out how to really rock it with your social media presence to attract more visitors and convert them into customers with the Social Media Tune-Up Guide.




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