Is this you?
SEO refers to search engine optimization. It is the science (and art) of helping your site (and thus your business) get found online. Inbound marketing consists of three steps:
- Get Found
- Convert
- Analyze
The reason getting found is first is because it doesn’t do you any good to have a beautiful website with great functionality if people can’t find you when they need or want your product and services.
We often get calls from businesses that have beautiful websites that are not getting visitors. In most of these cases, a quick review of the website in question will reveal that the website’s designer did not include even the most basic on-page SEO.
SEO is not only very important, it’s also something that is an ongoing process. Adding new, fresh content on a regular basis is a great way to improve your SEO. The easiest, and least expensive way to do this is through blogging. Blogging gives you the opportunity to rank for your keywords. Every time you write a new post that is informative to your readers and uses your keywords, you are adding another page to your site for search engines to index and deliver to people who are searching.
Ignoring SEO is part of the “spray and pray” style of marketing – you throw something up on the web and pray that it will work. Obviously, the “spray and pray” method of internet marketing is not very effective. Don’t ignore SEO. Use it to help your site get found by people who are looking for you.
Need help getting started with SEO? Download the SEO 101 eBook now.
